The Beginning Story of Sandtereia Robinson by Christina Stokes
Fashion Stylist: Donavan Jehiel Photographer: Joshua Pegues Makeup Artist: Daysha Excell
“I’ve always wanted to inspire the world somehow with my craft” -Sandtereia Robinson
Creative expression can take many forms, what made you decide to become a singer/songwriter, model, and entrepreneur?
What made me become a singer/songwriter, model, and entrepreneur was the fact that at a very young age my parents discovered that I could sing, and when I became of age, I was able to experience having my first few chances as a soloist which allowed me to find the gift within myself. I also wanted to become wealthy to provide for my family, the community, and myself.
How do you balance your time in the studio with other commitments such as a part-time job, family, or admin?
To balance my time between studio life, regular life, as well as work, I decided to work on Friday, Saturday, and Sunday so Monday through Thursday I devote my time to my career whether I’m going to the studio doing personal work on myself or anything else that may involve family.
What is the biggest challenge of being an artist?
The biggest challenge for me as an artist is knowing how to market myself sometimes or taking certain risks.
How would you describe your personal style, where do you pull your inspiration from?
Honestly, I don’t have a particular style. I'm very, very, versatile. I like to dress up sometimes with heels, I like to dress casually, as well as in urban looks and boutique attire like your two-piece outfits, sexy apparel, and more.
Does art help you in other areas of your life?
Art helps me tremendously throughout all aspects of life. I consider myself to be more than an artist dealing with music, fashion design, styling, singing/songwriting, etc. Art is a way for me to express myself for who I truly am.
Who is your target audience, how do you create content that aligns with what they're looking for?
I don’t really have a target audience. I tend to be as free as possible not to subject myself to one label dealing with music, fashion design/styling, etc. I want to create a field that is suitable for all ages and varieties of people.
What are your greatest strengths and weaknesses?
My strengths fortunately would be that I am very creative, persistent, and strong-willed when it comes to everything that I do. My weakness would be when I’m going through trying times temporarily losing motivation but I always find a way to maneuver.
You’ve commanded a sterling reputation in your time and developed a loyal band of followers that love your work. How does that feel?
To have followers that truly support me and let me know that I inspire them sometimes and they genuinely support my work is a very surreal feeling never in 1 million years would I have thought that this would be coming from me however I know that I must still grow and there’s so much more to overcome in order to truly get to where I want to be.
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